30 Best Makeup Brands For Women To Know (2022 Guide) (2023)

Finding the right makeup can make all the difference in your beauty and skincare routine. The best makeup products look good, offer long-lasting coverage, take care of your skin, complement your complexion, and deliver on promises of being high-quality and safe. The bottom line is that good cosmetic lines are worth investing in, especially if you have sensitive skin or want to avoid acne on your face. Fortunately, many of the most popular makeup brands have formulated and designed top-rated products. Whether you need foundation, concealer, mascara, eyeliner, lipstick, eyeshadow, or powder, we’ve compiled a list of the best makeup brands to fulfill your beauty needs. From Sephora to Chanel to MAC, stick to the top cosmetic companies for products ranging from high-end luxury to everyday professional quality.

30 Best Makeup Brands For Women To Know (2022 Guide) (1)


  • 1 Makeup Brands
    • 1.1 Estee Lauder
    • 1.2 L’Oreal
    • 1.3 Maybelline New York
    • 1.4 Guerlain
    • 1.5 NARS
    • 1.6 Laura Mercier
    • 1.7 Chanel
    • 1.8 Clarins
    • 1.9 Shiseido
    • 1.10 Dior
    • 1.11 Urban Decay
    • 1.12 Sephora
    • 1.13 IT Cosmetics
    • 1.14 Yves Saint Laurent
    • 1.15 Givenchy
    • 1.16 Bobbi Brown
    • 1.17 MAC
    • 1.18 Lancome
    • 1.19 Covergirl
    • 1.20 Clinique
    • 1.21 e.l.f. Cosmetics
    • 1.22 NYX
    • 1.23 Revlon
    • 1.24 bareMinerals
    • 1.25 Elizabeth Arden
    • 1.26 Burberry
    • 1.27 Shu Uemura
    • 1.28 Cover FX
    • 1.29 Napoleon Perdis
    • 1.30 Mecca

Makeup Brands

Estee Lauder

Estee Lauder is one of the best makeup brands in the world. Started in 1946 in New York City, this company has become an international cosmetics company with a wide range of beauty essentials. From makeup to fragrance to skincare to hair products, there are a number of diverse high-quality lines worth using. Reputable and highly-recommended, women should definitely consider this name brand when buying makeup products.

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L’Oreal is a major leader in the beauty industry on a global scale. Based in France, this company has its own line of makeup with popular products such as foundation, lipstick and gloss, eyeliner, and more. Furthermore, L’Oreal also creates nearly every type of personal care item for women. As one of the best-selling and largest cosmetics companies in the world, you can’t go wrong using L’Oreal products.

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Maybelline New York

As far as name recognition goes, it’s hard to beat Maybelline New York. This company started with humble roots as a family business and is now one of the largest cosmetics brands in the United States. As a drugstore brand, Maybelline products line the shelves in nearly every major store, including all types of makeup, skincare, and fragrance. Known for being affordable and good-quality, Maybelline makeup is considered one of the best, especially in match-based foundations and scientific shade-specific technology.

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While Guerlain is known as one of the oldest cosmetic companies around, the company is also highly regarded for its beauty products, including perfume and skincare. This Paris-born brand has always been a force of innovation, quality, and style since opening its doors in 1828.

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Since 1994, NARS has become a well-known makeup brand that brings the highest quality products to its beauty-loving consumers. NARS started exclusively with lipsticks and has exploded into the cosmetic realm, leading with bold colors and empowering messaging.

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Laura Mercier

Like its owner of the same name, Laura Mercier is a widely recognized and praised leader within the makeup industry. This brand has earned several awards; its tinted moisturizer has been recognized as one of the best.

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As a top luxury brand, Chanel is famous for its exclusivity, glamour and premium product lines. The company’s makeup is chic and stylish, with a price that represents its high quality. As brand name and designer as it gets in women’s cosmetics, every Chanel product is an investment worth making.

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Clarins is a French luxury makeup, fragrance, and skincare company that can be found at high-end department store counters around the world. It is a premium brand with beautifully crafted and curated products.

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Shiseido is one of the oldest cosmetic companies in the world; founded in 1872, it has been producing top-quality makeup, hair products, and fragrances since their inception. Shiseido has a massive following thanks to its cutting-edge cosmetic innovation.

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Dior makeup is as sleek and flawless as the luxury fashion brand itself. This French company drips with excellence in every category, and their cosmetics are no different – their foundations and lipsticks are widely considered excellent purchases.

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Urban Decay

Urban Decay was founded in 1996 and has exploded as a cult classic makeup label with a massive fan following. Headquartered in California, Urban Decay is a popular brand that sells various high-end cosmetics products, from all-night coverage foundation to the famous Naked eyeshadow palettes. When new items are released, there’s a definite buzz from beauty professionals, bloggers and everyday consumers alike. Urban Decay is a definite trendsetter in the makeup industry.


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In addition to being a major retailer for all kinds of makeup brands, Sephora also has its own line of cosmetics known as the Sephora Collection. The company makes an incredible range of makeup products that are affordable, high-quality and versatile for women of all styles, skin tones, and looks.

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IT Cosmetics

Known for its skin-friendly ingredients and full coverage, IT Cosmetics is widely considered a makeup brand worth buying. The company’s claim to fame is a range of products that can help improve skin health when applied.

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Yves Saint Laurent

Creamy textures and satin finishes are among the traits that make Yves Saint Laurent a luxury makeup brand, among the very best. For high-end lipsticks, foundations, and eye products, Yves is in a class of their own.

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The fashion world has known Givenchy as a powerhouse in luxury and beauty; this brand has also laid roots as a leading makeup brand. Like its clothing, Givenchy cosmetics are elegant and bold; the name speaks for itself.

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Bobbi Brown

The Bobbi Brown makeup brand was created by the makeup artist and professional of the same name. These cosmetics are made by and for women who love and appreciate the art of makeup and are some of the best.

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MAC has been a household name for beauty gurus since opening in 1984. This high-end makeup brand is known for its bold colors and creativity in marketing, clutch collaborations, and must-have collections.

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Since its opening in 1935, French makeup company Lancome has been a legendary name in the beauty industry. Lancome has paved the way in artistry, cosmetic science, and creativity with their brand.

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Another popular makeup brand that has found its way into nearly every woman’s home is Covergirl. This company creates products that are highly affordable and accessible – found in every drugstore – and still maintain high quality. It has made their way into homes and makeup bags by picking a range of gorgeous celebrities to feature as their “cover girl” (or boy, on occasion), that often showcase and represent all different kinds of beauty. Its shade-matching foundations and holy grail eyeliners have contributed to the iconic reputation of this company, who has coined the “easy, breezy, beautiful” mantra.

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In addition to skincare, Clinique is known for its amazing reputation in cosmetics. Clinique makeup is highly esteemed, always seeking out the best new ways to provide accurate and custom shade-matching for its customers.

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e.l.f. Cosmetics

Though extremely affordable, e.l.f. Cosmetics are not cheap. The brand creates quality products that are typically available for under $10. The acronym stands for “eyes, lips, face” so you’ll find complete makeup sets for all your needs. Budget-friendly and versatile, this company can satisfy your beauty needs perfectly.

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NYX makeup has long been considered a triple threat: this brand has the best in quality, prices, and color. If you need bold and rich pigments – especially with eye shadows, eyeliners, and lip colors – to create the hottest on-trend styles, NYX consistently delivers the best of cosmetics to both everyday beauty lovers and industry professionals.

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One of the top names in makeup has been Revlon, because of its trend-setting brand that has continuously pushed the beauty industry forward. Revlon beauty products are affordable and classy, never sacrificing quality at its accessible price.

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Skin-friendly makeup brands are trendy nowadays, mostly thanks to the trailblazing efforts of bareMinerals. Long before it was popular, bareMinerals had an inclusive catalog of cosmetic products that improve skin health while also enhancing natural beauty. Their go-to items are their mineral-infused foundation powders, which allow women to wear their makeup guilt-free.

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Elizabeth Arden

The reputation of Elizabeth Arden is squeaky clean; the company produces a flawless range of skincare, anti-aging, and makeup products that represent all women throughout every stage of life. Its line of cosmetics, including radiant glosses, weightless foundation, and go-to concealers, are staples in any beauty collection.

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Though most famously known for luxury outerwear, Britain-based Burberry is also considered one of the best makeup brands. They are known for their innovative and fresh-faced products, that create dramatic and flawless looks either at home or on the runway.

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Shu Uemura

To many consumers, the Shu Uemura makeup brand was the best, as it allowed even the most novice cosmetics user to embrace their inner artist. The company was founded by the iconic Japanese makeup artist Shu Uemura, who created a flawless catalog of products in his image and name, incorporating nature, art, and science-inspired imagery.

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Cover FX

Makeup brand Cover FX is a fan-favorite, thanks to its quality sourced ingredients. In addition to vegan and skin-friendly properties, Cover FX is also known for being cruelty-free and customizable for beauty lovers.

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Napoleon Perdis

Thanks to innovative and envelope-pushing ingredients – like snail mucus or donkey milk – makeup brand Napoleon Perdis has always pushed the beauty industry forward. This cosmetics company has innovative and luxurious products.

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Similar to Sephora, Mecca is a major makeup store and retailer that also produces a cosmetics line. Its house label, also known as Mecca Cosmetica, has an appealing range of high-end products that suit the needs of all women.

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What is the Best makeup 2022? ›

Best of Beauty Awards 2022: Base Makeup

Best Primer: Smashbox Photofinish Primizer+ Hydrating and Photofinish Mattifying. Best Foundation (Powder): BareMinerals BarePro 16 Hour Skin-Perfecting Powder Foundation. Best Foundation (Stick): Westman Atelier Vital Skin Foundation Stick.

Which makeup brand is best? ›

Lakme is India's one of the best makeup brands because it addresses the needs of different skin tones and skin types ranging from dry to oily. With many presences across the world, Lakme is known for its natural makeup.

Which is the best makeup brand for beginners? ›

We recommend starting your collection off with the Maybelline New York Cheek Heat Gel-Cream Blush or the EM Cosmetics So Soft Blush. After that, apply a bronzer in either a powder or cream formula. The Urban Decay Beached Bronzer is a great powder option for those who want to just dust on some pigment and go.

Which makeup brand is best and long lasting? ›

Lakme is one the best makeup brands in India. It is a makeup primer for poreless, smooth and long lasting makeup. It has a waterproof formula that helps in brightening your skin. This makeup base is worth appreciating and is the perfect start for a flawless, professional makeup finish.

What foundation do most makeup artists use? ›

  • Pat McGrath Labs. ...
  • It Cosmetics. ...
  • Shiseido. ...
  • Giorgio Armani. ...
  • Fenty Beauty. Pro Filt'r Soft Matte Longwear Foundation. ...
  • Maybelline. Fit Me Matte + Poreless Liquid Foundation Makeup. ...
  • Physicians Formula. The Healthy Foundation With SPF 20. ...
  • Neutrogena. Healthy Skin Liquid Makeup Foundation.
18 Mar 2021

What do I need for full face makeup? ›

8 Essentials For A Full-Face Makeup
  1. Foundation. Ask every artist, and they will tell you the importance of applying a primer before painting. ...
  2. Concealer. After putting on your chosen foundation, next is the concealer. ...
  3. Bronzer. ...
  4. Eyeliner. ...
  5. Mascara. ...
  6. Neutral Eyeshadow Palette. ...
  7. Brow Pencil. ...
  8. A Nude and a Bold Lip Color.

How do I choose makeup products? ›

5 Quick Ways To Select The Best Makeup Brands Effortlessly!
  1. Choose According to Skin Type. Choose it according to your skin type. ...
  2. Skin Tone Matters. Keep in mind that skin tone matters too. ...
  3. Choose the Right Colors. ...
  4. Check the Quality of Product. ...
  5. Consider the Reputation of Makeup Brand.
2 Jun 2020

What is a good foundation for beginners? ›

If you're a novice, try a powder foundation that's right for your skin type. "It's the easiest to apply, and it disappears into the skin more easily than liquid formulas," says New York City makeup artist Mally Roncal. Next easiest is a cream foundation in a compact (which is great for dry complexions).

What is the number one makeup brand in America? ›

The Top Beauty Brands of Q1 2022 in the U.S.
  • ColourPop.
  • MAC.
  • Anastasia Beverly Hills.
  • Charlotte Tilbury.
  • E.l.f.
  • Fenty Beauty.
  • NYX Professional Makeup.
  • Morphe.
19 May 2022

Which brand is best for skin care? ›

Here's your complete guide to the absolute best skincare brands.
  • SkinCeuticals. Buy on Dermstore Buy on Skinstore.com. ...
  • Drunk Elephant. Buy on Amazon Buy on Sephora. ...
  • Golde. Buy on Golde.co. ...
  • Neutrogena. Buy on Amazon Buy on Ulta. ...
  • Klur. Buy on Klur.co. ...
  • Alpyn Beauty. Buy on Amazon Buy on Sephora. ...
  • The Ordinary. Buy on Deciem.com. ...
  • Dr.
22 Aug 2022

What are fall 2022 makeup trends? ›

Graphic liner

The makeup look dominated the fashion runways and will be everywhere this fall. So, skip the eyeshadow and create a futuristic look with some graphic liner. Go all out with multiple lines, keep things sharp with a bold cat eye, or go the playful route and accent your liner with pops of neon hues.

Is eyeliner Still in Style 2022? ›

Consider it the Euphoria effect, but colored liner is one of the hottest styles for 2022.

Does eyeliner go in or out 2022? ›

Fall 2022 is the season of smudged, imperfect eyeliner. We all know that makeup trends change with the seasons, and as pumpkin season sets in and we head into the cooler months, the glowy, highlighter-centric faces of summer are making way for deeper, darker looks.

What makeup looks are trending right now? ›

Bright blush

Statement blush — and even over-blushing — is one of this season's newest makeup trends. Brighter color choices, like bold peach and punchy pink, are taking center stage right now, and it's easy to do at home.

How do you do 2022 eye makeup? ›


Is eyeliner Still in Style 2022? ›

Consider it the Euphoria effect, but colored liner is one of the hottest styles for 2022.

Are thin eyebrows back 2022? ›

In 2022, tweezers are back – and so is the skinny eyebrow, last seen in Gen Z's favourite Y2K era. The first death knell of the big brow came back in 2018, when Rihanna appeared on the cover of British Vogue with eyebrows worthy of the original skinny-eyebrow icon, Marlene Dietrich.


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